Carryn White | Business Development & Lead Generation Strategist

Proven Commercial Performance

Featured Growth & Lead Generation Projects

Demonstrating end-to-end campaign project management, customer acquisition strategies, and measurable revenue outcomes across UKI and US markets.

Sigmoid Girls Golf Club Lead Generation Campaign

Dublin / UKI Focus • Lead Project Manager

Trinity Capstone • Multi-Channel Lead Gen & Sales 3-Week Sprint

Sigmoid Girls Golf Club: Dublin Market Campaign Launch & Conversion Engine

Acted as Lead Project Manager and Strategist for the campaign launch of a beginner-friendly women's golf club in South Dublin. Engineered a high-converting lead acquisition funnel combining Google Search PPC and targeted Meta paid social to drive immediate local inbound leads and high-value package sales.

Direct Revenue

€4,335

3-week sprint

Fill Rate & Sales

100% Full

58 lesson packages sold

Funnel Scale

1,000+ Audience

Active membership growth

Key Accountabilities & Actions:

End-to-End Project Management: Oversaw campaign timelines, ad budgets, asset creation, and cross-channel strategy within strict deadlines.
High-Intent Search Lead Gen: Configured targeted Google Search PPC campaigns capturing active search intent for beginner golf in Dublin.
AI-Accelerated Campaign Sprints: Utilized generative AI models (ChatGPT, Claude, NotebookLM) for rapid ad copy variations, landing page message testing, and real-time audience optimization.

Campaign Project Management AI Prompting & Copy Sprints Google Search Ads Conversion Rate Optimization

Translation: a full sales cycle compressed into three weeks — prospecting via paid search, nurturing interest, and closing 58 package sales, solo.

Multi-Location Scaled Pipeline and Lead Generation Strategy

Multi-Location Growth • 30+ Hubs

Forum Health • Enterprise Acquisition Strategy

Scaled Inbound Patient Acquisition & Regional Lead Pipeline

Directed digital acquisition campaigns across corporate HQ and 30+ regional clinic locations. Coordinated performance marketing agency efforts with localized lead generation initiatives to deliver steady inbound prospect acquisition and build an aggregate 85,000+ follower audience.

Network Scale

85k+ Targeted Followers

Operational Reach

30+ Local Markets

Inbound Lead Generation Agency & Vendor Oversight Multi-Location Scaling

Translation: functionally, enterprise account management — running one strategy across 30+ locations while managing an external agency as a vendor.

Doctor Video Campaign Strategy & Implementation

Doctor Content Campaign • Lead Gen

Doctor-Led Video Strategy • Awareness & Conversions

Doctor Video Campaign Strategy: High-Trust Lead & Conversion Engine

Architected and implemented a doctor-led video content strategy, mobilizing in-house healthcare providers to produce 400+ high-converting campaign video assets. Deployed this video content strategy across multi-channel social campaigns to significantly boost brand awareness, engagement rates, lead generation, and patient conversions across regional clinics.

Doctor-Led Video Strategy Multi-Channel Campaign Implementation Lead Gen & Conversion Rates

Translation: internal stakeholder buy-in — turning skeptical, non-marketing experts into credible advocates, the same skill needed to secure champions in any complex sale.

Commercial Focus & Execution

About Me

With over five years of professional experience across healthcare, venture capital, and fast-paced growth projects, I specialize in combining strategic insight with measurable commercial outcomes, AI adoption, and lead generation.

My background brings together commercial discipline and technical agility: running paid acquisition campaigns, leading project deadlines, and seamlessly integrating leading AI platforms (ChatGPT, Claude, Gemini, NotebookLM, Notion) to accelerate market research, lead scoring, ad copywriting, and campaign workflows. Relocated to Dublin for my MSc at Trinity College Dublin, I am exploring strategic opportunities across growth marketing, lead generation, demand generation, and business development.

Explore my career timeline

Leadership & Strategic Initiatives

Demonstrated track record of taking initiative, building high-intent networks, and managing business operations independently:

✧ Community Founder: Founded Great Lakes Gals + Gatherings, organizing large-scale networking initiatives, literary events, and community engagements.
✧ Strategic Consultant: Operator of Carryn White Creative LLC, advising growing businesses on positioning, lead generation funnels, and customer acquisition.
✧ Personal Pursuits: Pilates & yoga, exploring Dublin's food culture, reading, golf, and live music.

Track Record & Background

Career & Academic History

Trinity College Dublin

Coursework Completed July 2026

MSc in Digital Marketing Strategy

Advanced specialization in AI-driven marketing strategy, generative model workflows (ChatGPT, Claude, Gemini, NotebookLM, Notion), search engine strategy (SEO/PPC), landing page optimization, data analytics, and performance marketing. Lead project manager for the SGGC UKI lead generation campaign.

Generative AI Models & Prompting Search Intent Analysis Funnel Conversion Optimization

Forum Health

2021 – 2025

Senior Social + Digital Marketing Manager (Promoted from Content Manager)

Functionally: multi-account management across 30+ locations, plus external vendor/agency oversight.

Senior growth role overseeing corporate HQ and 30+ regional clinic locations. Led inbound customer acquisition initiatives and managed external agency performance.

Cross-Agency & Team Leadership: Coordinated performance marketing agencies (SEO, Paid Media) and directly mentored a Social Media Specialist to align multi-channel execution.
Inbound Pipeline Growth: Expanded online audience to 85,000+ target followers, driving consistent qualified inquiries to regional clinic hubs.
Doctor-Led Video Campaign Strategy: Architected and implemented a nationwide video content strategy, mobilizing in-house healthcare providers to produce 400+ targeted campaign video assets for social campaigns, boosting brand awareness, engagement, lead generation, and conversions.

Skypoint Ventures

2020 – 2021

Marketing Specialist

Functionally: relationship-building and stakeholder coordination across a portfolio of client accounts — similar motion to field sales.

Managed digital outreach and event logistics across five venture portfolio companies. Planned budgets, sales collateral, and audience targeting for monthly networking summits to connect investors and founders.

Managed event logistics & budget allocation to drive targeted attendance from key venture ecosystem stakeholders.
Created cross-channel messaging tailored to individual portfolio B2B/B2C value propositions.

I'm Concerned About the Blueberries

2016 – 2020

Public Relations Coordinator

Spearheaded community outreach initiatives, event organization, and partner communications. Managed digital publication workflows via WordPress and coordinated annual recognition ceremonies.

Phoenix Marketing Network

2017 – 2019

Marketing Intern

Assisted in planning and executing large-scale municipal events (including Crim Festival of Races). Handled client documentation, web content updates, and sponsor coordination.

University of Michigan

2016 – 2019

Bachelor of Business Administration (BBA) — Summa Cum Laude

Dual Majors: Marketing and Entrepreneurship & Innovation Management. Recognized with the Outstanding Student Award in Entrepreneurship & Innovation.

Sales & Growth Skillset

Core Growth & Lead Generation Capabilities

Targeted capabilities structured for growth marketing, lead generation, and business development roles in Dublin.

Inbound & Outbound Lead Gen

Multi-channel pipeline development, ideal customer profile (ICP) targeting, outbound outreach, and inbound acquisition strategies designed to accelerate lead volume and sales conversions.

Translates to: building and working a sales pipeline from cold prospect to qualified opportunity.

AI Tools & Workflow Automation

Proficient with flagship LLMs and AI productivity models (ChatGPT, Claude, Gemini, NotebookLM, Notion) for market prospecting, search intent research, copy testing, and automated lead workflows.

Translates to: faster research, faster outreach personalization, faster deal-cycle prep.

Campaign Project Management

Acting as lead project manager to coordinate timelines, cross-functional stakeholders, ad budgets, and execution sprints with zero friction.

Translates to: running a deal or account like a project — nothing dropped.

CRO & Pipeline Optimization

Analyzing conversion bottlenecks, refining landing page copy, and mapping buyer intent to maximize conversion rates from prospect to customer.

Translates to: diagnosing where prospects stall and fixing the message, not just the funnel.

Event & Field Lead Capture

Connecting high-touch physical events and summits with digital follow-up funnels to accelerate lead qualification and contract closing.

Translates to: field/enterprise sales motion — converting warm contacts to qualified leads.

Agency & Stakeholder Management

Directing external vendors, agency partners, and cross-departmental teams to ensure alignment with commercial quotas and growth targets.

Translates to: account management in practice.

Let's Connect in Dublin

Ready to Drive Revenue & Pipeline Growth

Actively exploring growth marketing, lead generation, and sales development opportunities in Dublin.

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MSc Digital Marketing Strategy • Trinity College Dublin

Driving sales pipeline with data-backed marketing & lead gen strategy.